Lesson 2: From a vague ask to a measured scope
21 min read·13 Oct 2026
Module 3 · Lesson 2 · About 50 minutes · Needs: Lesson 1 (Joan's process map); Module 2 (the prototype)
The situation
Thursday 19 March 2026, week 1 at Harbourline Freight. Yesterday Joan looked up HF-88301 across three systems with your prototype, and Carol Whitfield asked for it to be "rolled out on Monday". Ben Castell's emails from the sales cycle still promise "fully automated claims".
Nobody has written down what problem is being solved, what number says it is solved, or what that number is today. By Friday 27 March you will give Rafael Dias and Carol one page: a problem statement, a baseline, a target, a first slice, the constraints, and four clear noes.