Incident: A chatbot that repeated private chats
Module 10 · Incident file · About 30 minutes
What happened
Lee Luda was a chatbot that the South Korean company Scatter Lab launched on Facebook Messenger in December 2020. It was built from billions of private KakaoTalk messages, collected through the company's dating-advice app, where people had shared their chats.
Within weeks it made hateful remarks about minorities, and users found it repeating personal details. Scatter Lab suspended it in January 2021. South Korea's Personal Information Protection Commission later fined the company over how the data was used.
Two harms came from one cause. Users of a public chatbot met prejudice and other people's details, and private conversations had been turned into a product's training data, which the regulator later fined. Both follow from training a model on private messages without removing what must never come back out.